As a team, we have driven millions in sales, won industry awards for wholesale, and won start-up business support. We bring passion, energy, and love for the job and the products we sell.

Fun and flexible

Our stores: even in a busy selling season, the showroom environment is easy, fun, and accommodating. Let us work our magic and introduce new products and brand suggestions with ease. 

Our brands: Being a young, small agency, we’re able to take a dedicated, flexible approach to selling. We will take that extra step and adapt to any situation that may arise. Our role as an agent is to follow the sales process through, to make sure we make the sales process easy for the customer and their end customer.

Passionate and realistic

Our brands: We grow our brands with your reputation and our stores at the centre of our sales strategy.

We only represent brands we feel passionate about, selling in a way that works for you. Our strategy is to aim for the best stores possible for your brand in a way that doesn’t oversaturate the market. Helping to grow the perfect customer base and brand image is our main focus

New brands: We will help you build the best tools to launch into the UK market. Through marketing, pricing, wholesale strategies, range building, and stock planning, we know what works for the UK market.

Our Services

  • Brand and Target Market Positioning

  • Wholesale Stratergy

  • Agency Representation

  • London Showroom

  • Store Visits and Training

  • Pricing Structure

  • PR

  • Marketing

  • Content Creation

Awards

Drapers 30 under 30 for 2022

Drapers, the leading fashion and retail magazine in the UK, mentioned Chloe in ‘Drapers 30 under 30 2022’ list. She has been recognised for her innovation working with a major French brand and as one of the individuals who is shaping the British fashion industry.

University of Westminster Elevate Program

FRIDAY won a place on a 29 week intensive start-up business programme and a cash grant. The content is taught by industry experts followed by 1-1 advice on how to accelerate our start-up business. Alongside this, we are supported by a partnership with an industry mentor and networking events in the busy London start-up community.